First, star effect marketing
The so-called star effect marketing is to use the effect of the star red man to gather popularity in social media and transform the huge fan base into purchasing power.
China’s daddy baby brand, fluttering feathers, and the American Huggies diaper brand are all typical star effect marketing examples. The image spokesperson of fluttering feathers is Zhang Ziyi, and Zhang Ziyi is the chief product experience officer of Fluttering Feathers.
Second, IP culture marketing
Some diaper brands subtly rely on cultural IP works such as film and television and animation to generate a series of related IP products, which attract consumers’ attention and spread, improve the loyalty and goodwill of brand products, and enhance the brand’s visualization. And value, strengthen the brand building and shaping perfection.
Third, emotional marketing
Emotional marketing is to capture the psychological feelings of consumers for marketing. For consumers, brand is a feeling, the key is to find out the characteristics of the brand’s individual differences. However, since the diaper brand rarely has different characteristics in terms of functionality, it is possible to rely on the emotional change of the consumer to create an emotional card.
Fourth, technology marketing
In addition to the people-friendly marketing, it is also an option to take the route. Speaking of tall, it must be inseparable from the hot topic of technology. With the continuous development of technology, it has created unlimited possibilities for marketing. The marketing of adult diapers is a marketing model that takes advantage of consumer demand for technology.
Five，public welfare marketing
With the popularization of social enterprise theory, public welfare marketing has also become a wide-ranging marketing behavior. By carrying out public welfare activities to undertake social responsibilities, enterprises not only express their willingness to care for people and social development, but also spread the voice of the company’s own brand, and achieve the “double-edged sculpture” of public welfare and business, which strengthens consumers from the heart. The goodwill of the brand products has improved the reputation of the brand image of diapers.